life hacks

One day I want to write more about the actual process (which I refer to as “cracking catherine”) that helped me get to where I am today, but for now, I keep this running and evolving list of things I find that help me feel better (most recent at the top):

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content creator pain points

If you have created a devoted digital community online (tiktok, IG, youtube, substack, masterclass, patreon, or wherever), I’m writing this to you in hopes of encouraging you to try (or at least think about!) something new.

Pain points you’re probably feeling as a creator in 2022:

  • burned out from the upkeep of consistently producing content

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age of distrust

I asked everyone on IG the other day, “what’s the name of this era we’re living in called?”

Some of the answers: “Whatever the opposite of the golden era is,” “hell,” “the end of times,” “Anthropocene or Capitalocene,” “Postmodernity,” “Late-stage capitalism,” “Disinformation Age,” “Just feels like an ever-increasing age of ‘noise.”

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why DAOs could be the future

The invention of crypto and what has matured into “web3” allows us to completely reimagine the way things are currently done. What if our payments, policies, institutions, and societies didn’t have to be organized as they are now?

I saw the significance of DeFi, the value in NFTs (at least from an IP perspective), and have had every version of the Oculus Quest. But none made such immediate sense to me the way DAOs did when first introduced to them 2 months ago.

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cracking catherine

2020 is forever the year that catalyzed my growth.

I’d been a “relationship girl” my entire life, moving from one long relationship to the next, always having to care for or to consider another person. I didn’t know who I was independent of someone else, always a half never a whole.

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get to know your body

The only step that is critical is step one. The rest is up to you and your comfort but is highly recommended.

  • step 1: you must be completely alone and feel safe and comfortable. By “safe and comfortable” I mean that you know that no one is going to walk in on you, see you, come home early, etc. No fear or insecurity can exist even in the farthest part of your mind. You need to be able to focus entirely on the task at hand: getting to know your body.

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early thoughts on BeReal

It was 2012 I was in college at Northwestern taking a course called “New Media and Popular Culture.” Our group project was designed around studying what “virality” meant. Instagram hadn’t yet been invented.

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the creator economy

It was 2012 and I was in college at Northwestern taking a course called “New Media and Popular Culture.” Our group project was designed around studying what “virality” meant. Instagram hadn’t been invented yet. Two years later, in 2014, I wrote my senior thesis about the “Attention Economy” at a time when digital attention was scarce and contained, and therefore obtaining it meant obtaining a kind of enduring wealth.

A decade later and it almost feels like you’re in the minority if you haven’t gone viral at least once

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my "House Rules"

My parents weren’t exactly intentional about what to instill in me and I was never really exposed to religion or any other set of guiding principles that would help me navigate my life ahead.

As a result, I’ve had to acquire my own set of principles through personal lessons learned. I call these my “House Rules,” which I build upon as I go:

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