xyz - for creators

xyz is a group of well-known female content creators who explore the interests of modern women, produce meaningful projects, and build community in new and innovative ways.

Why

Because the creator economy is broken.

Because being a content creator is hard.

Because every woman should have a group of women.

Who

“Cool women who do cool things together.”

More formally, xyz members are:

  • women

  • content creators or influencers with large followings and cultural capital

  • niched—or not

  • currently based in New York

  • culturally-aligned (of the same spirit)

  • mission-aligned

  • driven and ambitious

  • smart and resourceful

  • doers—they get shit done

Even more specifically, xyz is for creators who:

  • have a lot of influence but don’t really know what to do with it

  • are super capable but aren’t exactly sure how they want the rest of their career to unfold

  • skew more generalist than niche and have a lot of different interests

  • have a knack for storytelling, content creation, and/or having a public personality

  • are natural community builders

  • want to get to better know their followers

  • want to work alongside other women instead of having to take on everything alone

  • are interested in building a company and making bank

Sound like you and interested in joining? Apply below.

What

We aim to do a lot, but a boiled-down version is that we: do what we want, share what we learn, and support other women.

🔭 Explore interests:

We explore a broad range of silly to serious subjects from the perspectives of modern women including culture, health, sex, wellness, innovation, creativity, philosophy, and ways to live a more meaningful life. Through our exploration, we learn from extraordinary people, attend interesting events, and discover the best products, services, and experiences New York has to offer.

👀 Leverage the xyz brand:

We operate under the xyz brand while maintaining our individual influence (like the “Kardashian” umbrella brand having individual identities underneath it).

There’s power in numbers—instead of only having the attention of our individual followings, as a group, we have the multiplying effect of our combined followings, which we can better leverage for access or opportunity while exploring an interest (e.g. “hey, [insert person or brand], if you let us [insert ask], we’ll send you foot traffic, attention, sales, etc.”).

👧 Hang out:

We attend events together (dinners, concerts, performances, events, classes, courses, speakers, retreats, etc.), host events together (dinners, workshops, parties, etc.), and share some of the experiences with our community on-live or in-person.

💞 Build community:

We combine our individual followings into one xyz community that we engage directly with, mine for inspiration or feedback from, and share learnings with while experimenting with new incentivization models that align this community to xyz’s success.

Learn more about the xyz community.

🪄 Create fun and meaningful projects:

We launch “projects” in the form of content, products, services, or experiences based on the interests we explore. Projects aren’t confined to a medium and are launched in any space (digital or physical, podcast/video/print, etc.) that we think will best tell the story or share the learning.

Learn more about projects.

🎙️ Share learnings:

We share our exploration and learnings with the xyz community and the world at large. We’ll continue to build out an exclusive platform that acts as a home for projects, knowledge, and resources.

💰 Create value:

We experiment with innovative ways to generate revenue through our projects, platform, and community.

What’s next

We’re early innings and just getting started. Our first group dinner is at the end of October in SoHo, New York.* We’ll explore our first interest during Q4 2022 and have a long roadmap ahead of us.

*The dinner is intended for any interested content creator who fits the criteria above as well as for creator economy subject matter experts/investors. Apply by using the survey above or by clicking here.

Want more?

For a deeper dive on xyz, click here and use the password “xyz+”

Not a content creator or subject matter expert but still want to be involved? Check out the xyz community page.